Sew What? Struggling with Gender Bias in Marketing

This morning’s coffee conversation with Linda was, not surprisingly, work related.  After all we are not only life partners, but business partners. Linda is taking a foundation course in digital media marketing at the University of Toronto and was preparing an assignment, a digital brief for a marketing campaign.  As part of the process she... Continue Reading →

“Hi. My name is David. I’m a type 2 diabetic.”: My struggle to accept my reality.

I’d rather be anything else in fact.  I associate type 2 with overweight individuals, and on King West in Toronto it’s just not acceptable to be overweight. I have been avoiding getting my blood tested for six months now; while I do aerobics for 30 minutes twice a day and have drastically altered my diet,... Continue Reading →

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