Value #3 Business and Digital Disruption: Simple Answers

If I can’t leave you with that “smack yourself in the head, why didn’t I think of that” feeling, then I’ve failed.

All too often in the past I took what was self-evident to me and dressed it up in ‘tails and top hat’.

If I look at my success as a university lecturer, it was that I could build a simple paradigm for my students and bolt on or take off the complexity as it was necessary.  Instead I have been altogether too prone to dress up my ideas in finery, but a pig in a gown is still a pig.  Too bad you’re now focused on the pig.

This past weekend I spent a lot of time surfing through videos and making notes on what moved me, what inspired me and what amused me.  In every case, the proposition being communicated to me was short, simple and direct.  Leaving aside classic videos of fails for which I have an infinite patience and morbid fascination, I found myself flipping to the next one if the video failed to stay within the tight boundaries.

Even the ‘crystal kid’ stuff I used to tease Linda mercilessly about was interesting.  In every case, and I twice typed the video scripts out to be sure, they averaged three minutes in length, had less than 250 words of dialogue and regardless of their production value stuck to three points.

Let me use early retirement as an example.

Our ability to retire is dependent on three things – how much will I need, how much I can save and how much I already have.

I can take any of those three things and break them down into three more, and those three, three more.

What doesn’t help is that all that extraneous data muddies the fact that the three most important variables must be answered before any active consideration of the rest.  And if in the interests of proving how smart I am if I write a thesis and try to introduce all those extraneous points all I’ve done is disquieted you, frustrated you or bored you.

If I’m reaching out to you in a digital world, I am altogether too conscious of how easy it is for you to click your mouse without ever having to say, “next”.

So, what are my three principals of simple answers:

  1. If you can’t provide simple communications you don’t know the issue;
  2. If you can’t frame simple communications you don’t know your audience;
  3. If you won’t speak simply you’re too busy trying to impress yourself.

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